We come to each assignment with a strong understanding of the broad issues that any business wrestles with—whether it has to do with developing new products, acquiring new customers, retaining existing customers and strengthening loyalty, or dealing with churn and identifying winback opportunities. Just as importantly, however, we come to each assignment with experience in the ways in which these broad issues apply to businesses in a particular industry. ?
Throughout the years, we have concentrated our efforts on research for businesses in a defined set of industries. This concentration—in both the work we conduct and the background learning we do—has provided us with expertise regarding the issues and trends affecting each industry, and the ability to customize the research process to best address what it is that makes each industry—and our client’s position in that industry—unique.
In all industries listed below we have had the opportunity to work with the very largest, best known, most successful brands. ?
To learn more about the topics we’ve studied in each, click on the industry concentrations below:
Advertising and positioning Market segmentation Advertising and positioning Market segmentation Advertising and positioning
Consumer technology products
Call center experiences/effectiveness
Competitive assessment
Customer needs assessment
Customer satisfaction
Green quotient assessment
High-end business equipment needs/wants
Market opportunity for
Migration measurement
New product assessment
Packaging research
Price/Demand estimation
Product development
Product design/functionality assessment
Product naming
Product positioning/awareness
Consumer technology services
Analog and digital service evaluation
Bundling research
Churn research
Competitive assessment
Customer needs assessment
Customer satisfaction
Digital rights management (DRM)
Distribution/channel studies
Market opportunity for emerging services
Market share tracking of various communication services
Media piracy/protection
Message Testing
Needs/barriers/solutions identification
Price/Demand estimation
Regulatory commission testimony
Service enhancement/development
Information technology (B2B)
Application prioritization
Awareness and attitude measurement
Barriers to adoption
Brand assessment and tracking
Bundling plans
Business driver assessment
Competitive assessment
Concept testing
Customer satisfaction
E-commerce opportunities
Market segmentation
Market share assessment
Market/technical trials
New technology development
Next-generation expectations
Outsourcing: ?barriers and opportunities
Research to support mergers/acquisitions
Sales force evaluation
Telecommunication billing needs
Value proposition testing
Website design/usability
Exam reform
Young minority professionals
Attracting high school student to accounting major
Undergraduate student interest in CPA
Investment advisory services
Professional ethics
Personal financial planning credential
Forensic accounting accreditation
Making direct marketing more effective
New product concepts
Auto finance products
Refinance products
Ad (creative) testing
Non-traditional banking services
Small business cash back cards
Consumer cash back cards
Consumer travel rewards cards
New product concepts
Positioning
Language optimization
Ad (creative) testing
Advertising effectiveness
Merchandise rewards
Needs assessment
Payment protection plans
Redemption alternatives
Collections
Direct mail effectiveness
Customer value analysis
Customer satisfaction
Credit monitoring
Credit scoring
Pricing
Online credit service
Travel insurance products
Positioning
Telematics concepts
Telematics device trials
Teen driver data log device concept
Actuary member satisfaction
Agent media usage
Lost customers (churn)
Customer satisfaction
C-level engagement evaluation
Share value research
Rollups/Consolidation
For the industry and major recording companies
Consumer trial (for the industry’s first online store attempt)
Music consumption tracking (2004-2008)
Anti-piracy campaign messaging
Digital rights management
Genre assessment
For the industry
Movie theater attendance (factors that enhance it)
Anti-piracy campaign messaging
Movie ratings clarification?
For cable, satellite, and telco providers acquisition
Brand?
Customer satisfaction loyalty (and the role of loyalty programs)
Customer experience enhancement
Churn
Share of wallet
Pricing and packaging
New channel (appeal of)
Sports packages (factors that affect):
Pay-per-view offerings
Video-on-demand offerings
DVR usage
Advanced features and services
Interactive apps
TV Everywhere
Retransmission consent disputes
Commercial accounts
For a wide variety of broadcast and cable networks program testing (More than 125 shows tested)
Advertising/promotion (both program-related, and network-related)
Digital transition
Network brand
Network tagline
Network affiliate relations?
For major US professional sports leagues and collegiate sports organizations. ?We have studied:
On these topics:
Branding and positioning
Fan base development
Telecast strengthening
Attendance
Recreational participation
Advertising and promotion
Event-based research
Rules change research
Sponsorship
Licensed merchandise marketing and advertising
Website development and usability
For several of the most popular sports, news, and entertainment magazines in the U.S.
Branding and positioning
New magazine launch marketing
Advertising sales
Direct marketing effectiveness
Editorial research
Redesign research
Cover research
Publication naming research
Digital transition
Website development and usability
Targeting lapsed subscribers
Television (ad) campaign evaluations
Competitor strength assessment
Brand impact on new launch
Renewal material evaluation
Keys to interest in the topic (beyond the publication)
Game concepts
Various specific sports video games
Ad (concept) testing
Brand image/positioning
Corporate positioning/re-positioning
Customer advisory panel development
Employee segmentation
Executive engagement evaluation
Market share assessment
Medical device assessment
Product testing (current and concept)
Service benchmarking
Subscriber satisfaction
Wellness program measurement
Benefit manager perceptions
Broker/agent perceptions
Business development strategy assessment
Competitive benchmarking/tracking
Market assessment/penetration
Needs assessment
New plan/product measurement
Subscriber satisfaction (qualitative and quantitative)
Ad campaign testing (print and TV)
Consumer panel development
Message testing
Needs assessment
Pharmaceutical industry image assessment
Positioning effectiveness
Product rebranding
Diabetes
Human papillomavirus (HPV)
Insomnia
Obesity
Overactive bladder